JCG Distribution (Pty) Ltd intends to become a recognized distributor of Telecommunication, Civil & Electrical supplies & services to Telecommunication market throughout South Africa.

JCG Distribution (Pty) Ltd plans to develop strong relationships with key customers so we will be viewed as indispensable partners, rather than just another supplier. We will work closely with each customer to recommend product assortment unique for their retail base, appropriate stocking levels, pricing & display assortments, as well as promotional ideas & material to increase sales.

JCG Distribution (Pty) Ltd will seek out & work with the manufacturers we represent to deliver the most innovative & exciting products possible to the customers we serve. We are not only selling product; we are selling service.

• Innovative quality products.
• Individualized customer service – providing our customers with what they want, when & how they want it.
• Full-service distribution company in the Southern African market.
• Fully integrated programs to help customers increase sales through creative promotions, advertising, & custom marketing material.
• Exclusive distribution rights to ground-breaking products not readily available in our market.
• The combined experience of the principal owner & team brings upper office management skills, high levels of customer service, & over 15 years in distribution & sales management.

• JCG Distribution (Pty) Ltd will carry a variety of quality products that will enable us to provide full-service delivery to individual contractors. Our underlying philosophy in selecting products is to choose lines that will bring consistent quality, competitive prices, & product satisfaction to our customers. We have personally researched & sampled each of the following products that we offer to ensure the quality we guarantee.

Products supplied are the following.

• Cable
• Cable Accessories
• Cable Conduit
• Circuit Breakers
• Conductive Earthing
• Construction
• Distribution boards
• Enclosures
• Fasteners & Fixing
• Gantry / Cable Tray
• Lubricants & Sealants
• Protective Gear
• Radio Frequency
• Site Maintenance
• Tools
• Trunking

Currently, most of these products are only available to customers through wholesale vendors – therefore it is the customer’s responsibility to acquire these products by their own means, time & effort.

JCG Distribution (Pty) Ltd will make these same products available through our high quality, full-service delivery – bringing these products directly to their doorstep at a competitive price.

• An important component of our business is not just our products, but our service. In addition to our full-service delivery, the following are other important service elements that we will offer to our customers:

• Distribute a monthly newsletter featuring the latest trends, new industry equipment, breaking trade news.
• Samples of the latest product releases – with eye-catching point-of-sale to advertise new items to the end consumer.
• Routine product maintenance & training.

No other distributer in the market offers full-service delivery with the variety of product we feature. We are better positioned than our main competitors to take advantage of the increasing demands of Telecommunication, Civil & Electrical supplies because we focus exclusively on high-quality distribution & customer service.

By offering a superior selection of supplies, new ground-breaking products to the market, & focusing on high-quality service & full-service delivery, we feel that we will quickly establish accounts & build strong relationships.

JCG Distribution (Pty) Ltd will purchase product directly from manufacturers, as well as master wholesalers. Because this eliminates the broker or “middleman,” Phendula Traders is positioned to provide our customers with competitive prices.

Essential needs include quality products at competitive prices, first class service, & strong sales support. It is most often these small owner-operated businesses that are neglected by larger suppliers & are forced to service themselves.

It is also these smaller businesses who could most greatly benefit from marketing services, sales support, & full-service product delivery.

With the rate of growth in the Telecommunication market, in addition to the recent trends, the industry is comprised of many small participants, each focusing on only a few specific items at a time.  As the markets evolve, we expect the industry to consolidate with larger distributors representing more of a vast selection of products in each market.

In this industry, customers choose their suppliers based on available product, price, & service – though most often, it is the service that suffers most. While one supplier may offer the product at the right price, they do not provide the level of service that the customer demands. The next supplier may offer the right level of service, though their prices are too high. This results with the customer purchasing most of their supplies through a wholesale store – leaving the customer with no service or support.

By positioning ourselves in the market with in-demand, quality product at competitive prices, with a consistent high level of customer service – we are confident that we will see customers & their business continue to increase.

The unique aspects of our business include individual product selection, quality assurance, & high-quality full-service distribution. Our strategy is to focus 100% of our efforts on the market for Telecommunication, Civil & Electrical supplies in the Southern African area.

JCG Distribution (Pty) Ltd will offer the best, most highly personalized service in the marketplace. Being a small, owner-operated company, we intend to use this to our advantage to be certain that every one of our customers receive excellent service. We will go out of our way to make sure that our customers know that they truly matter to us.

Our basic marketing strategy is to work with customers on a one-to-one basis to ensure their supply needs are being met & help develop unique marketing programs for each of them. We intend to prioritize customer service & make it a key component of our marketing programs. We believe that providing our customers with what they want, when & how they want it, is the key to repeat business & positive word-of-mouth advertising. Because we want to develop close working relationships with our customers, we want to establish accounts in as personable a way as possible. It is for this reason that we will overwhelmingly emphasize in-person sales calls to build accounts.

To support our marketing initiatives & product knowledge, we will attend as many area conventions & trade shows as possible to ensure we are offering the most up-to-date market trend information.

Distribution sales are dependent on repeat business, therefore the sales strategy for JCG Distribution (Pty) Ltd is based on personal, consistent sales contact, with a high emphasis on customer service & relations.